New Cumberland

A Fresh Look at Some of New Cumberland’s Local Businesses – Watch the Video

This 2-minute video captures the charm and energy of our local shops. It’s part of a bigger strategy to help small businesses thrive online.

Digital marketing is more than checklists, ranking factors, or SEO audits, though all of those play a role. At its heart, it’s about telling a story. It’s about capturing those little moments. Sometimes that’s the story of a single business. Sometimes it’s the story of a whole town.

Good marketing gives people something real to connect with. Something that feels familiar or worth caring about. It turns customers into supporters.

That’s what I try to do with every project: build something people can root for.

This short video is a tribute to New Cumberland. I commissioned it as part of a creative experiment in how video can be used to promote local visibility online, without relying on ads or salesy content.

None of the businesses featured paid to be included. I picked them randomly from groups I belong to, the New Cumberland Business & Professionals Group and West Shore Chamber of Commerce, to demonstrate how a simple, well-produced piece of content can support an entire town.

Featured Businesses in Order of Appearance:

Want your business featured in the next video? Let’s talk.

Why I Had This Video Made

As a local SEO specialist, I’m always looking for creative ways to help small businesses get seen, especially by people right in their own community.

This video is one example. Local videos like this:

  • Increase engagement and time spent on your website

  • Build trust by showing your real storefront and brand

  • Encourage backlinks when shared or embedded

  • Improve your rankings by showing Google that your town and its businesses are relevant, active, and valuable

This wasn’t a commercial project. I just wanted to try something different and show what’s possible.

If you have someone who manages your website, just pass them this link.
If you’re doing it yourself, here’s a simple copy/paste option you can drop into a blog post or update:

<p>We were featured in this great video about local businesses in New Cumberland! Watch it <a href="https://www.richietreadway.com/new-cumberland-highlight-video" target="_blank">here</a>.</p>

Or link directly to:

https://www.richietreadway.com/new-cumberland-highlight-video

Why It Helps

Linking back to the full video page supports your business, your town, and helps more people discover New Cumberland online. It also improves local visibility for everyone involved.

Thank you for being part of the community!

Want to Share or Embed the Video?

If your business is featured (or you just love and want to support New Cumberland), feel free to share or embed this video on your site or blog. Here’s how: